Four Key Ingredients for a Successful Partnership Marketing Strategy in Climate Tech
Takeaways and lessons learned from Alder’s recent webinar on Partnership Marketing from top climate tech experts.
Takeaways and lessons learned from Alder’s recent webinar on Partnership Marketing from top climate tech experts.
Combined Funding in Europe and North America Reaches an All-Time High of $82B in 2022, with Europe growing 26% faster than the U.S.
We’ve partnered with Net Zero Insights to compile and publish quarterly headlines on climate tech funding.
Funding for climate tech startups in Europe and North America alone accounts for 19% of global venture capital deployed.
Key takeaways and lessons learned during Alder’s Q1 webinar series Events are a powerful community engagement channel and can be a major source of business growth. On March 7, we enjoyed hosting a webinar on “Climate Tech Events Strategy 2022” with Kristan Kirsh,...
Will they like me? Do I even have the credentials to apply? I study science, not marketing. How could I even be of service to them? These were my thoughts back in October 2021 when I first saw that Alder & Co. was looking for an apprentice. Hello, my name...
What to consider when building a foundation of marketing tech tools A marketing stack, also known as a marketing technology stack or MarTech stack, is a group of software applications that companies combine to manage and improve their marketing. MarTech is meant to...
Having the right marketing tech stack in place will make your marketing more efficient and easier to prove ROI. But how do you decide?