Program Participation, Done.
Elevate your savings impact with Alder.
Expand your marketing resources & capabilities
Meet supplier diversity requirements
Engage underserved communities
Unleash program savings with Alder.
- Program Marketing & Brand Strategy
- Multi-Stakeholder Program Marketing
- Trade Ally & Partner Marketing
- Website Design & Development
- Creative Strategy & Execution
This is what working with Alder looks like.
HIGH PROFILE BRAND MEETS CIRCULAR ECONOMY DEMANDS
The Energy Smart Jobs program was administered through the California Energy Commission and funded by the American Recovery and Reinvestment Act. It included multiple partner organizations from government agencies to utilities. Because of the brand’s high profile and its requirement to co-brand with several organizations, we developed a strategy that allowed the brand to stand on its own while remaining versatile enough to complement partners in co-branding scenarios.
REFOCUS ON COMMUNITY ENGAGEMENT
From a national energy efficiency provider with hundreds of US employees and nearly 30 years of history to an agile startup working in the trenches with communities on issues of decarbonization, PECI needed a rebrand that reframed its context and set a progressive vision.
From our clients.
“I was delighted to work with Alder on an ad strategy targeting one of our hardest-to-reach customers in the Midwest. Alder helped us develop and refine our message, think through keyword strategies, and increase awareness that led to new business.”
“Melanie’s marketing chops helped EnergySmart Jobs spread the message about the great work the program did, and no doubt brought more grocers into the program.”