Program Participation, Done.

Elevate your savings impact with Alder.

As a utility program implementer, you need to meet increasingly difficult program goals while maintaining an incredibly high service standard for your clients. With years of EE marketing experience in residential, commercial, and industrial programs, DR/DER, and electrification, Alder knows the challenges you face and how to overcome them.
As your marketing powerhouse, the benefits of working with Alder are:

Expand your marketing resources & capabilities

Meet supplier diversity requirements

Engage underserved communities

Unleash program savings with Alder.

We take a bold approach to every project we touch. Through these five areas of expertise, we empower implementers to scale their savings impact and emerge as industry leaders.
  • Program Marketing & Brand Strategy
  • Multi-Stakeholder Program Marketing
  • Trade Ally & Partner Marketing
  • Website Design & Development
  • Creative Strategy & Execution

This is what working with Alder looks like.

As an agency focused on climate, we are aligned with your vision and committed to the work we do, together. And that commitment is evident in everything we create.

Energysmart jobs


The Energy Smart Jobs program was administered through the California Energy Commission and funded by the American Recovery and Reinvestment Act. It included multiple partner organizations from government agencies to utilities. Because of the brand’s high profile and its requirement to co-brand with several organizations, we developed a strategy that allowed the brand to stand on its own while remaining versatile enough to complement partners in co-branding scenarios.



From a national energy efficiency provider with hundreds of US employees and nearly 30 years of history to an agile startup working in the trenches with communities on issues of decarbonization, PECI needed a rebrand that reframed its context and set a progressive vision.

Camus logo.
CleanTech Open logo.
Community Energy Labs logo
Liminal logo.
MIT Energy Conference logo.
Natel Energy logo.
San Diego Energy District logo.
VertueLab logo
Viatec logo

From our clients.

“I was delighted to work with Alder on an ad strategy targeting one of our hardest-to-reach customers in the Midwest. Alder helped us develop and refine our message, think through keyword strategies, and increase awareness that led to new business.”

Emily Pearce

Director of Client Engagement, Evergreen Consulting Group

“Melanie’s marketing chops helped EnergySmart Jobs spread the message about the great work the program did, and no doubt brought more grocers into the program.”

Allison Bially

Former Director, EnergySmart Jobs Program

Let’s make a difference together.