An Evergreen Message of Partnership for a Proven Energy Efficiency Firm.
Client
Evergreen Energy Partners
Beaverton, OR
Services
Brand Refresh Strategy, Management & Naming // Brand Identity // Content Creation: Event Materials, Collateral // Website Refresh & Ongoing Web Management
THE GIST
Alder partnered with Evergreen to refresh its brand, ditching its outdated brand and aligning it with a new brand vision. With a nationwide customer base hungry for innovation and market needs screaming for something reenergized, the challenge was to craft a brand that respected Evergreen’s past while loudly proclaiming its expertise.
Alder dug deep, unearthing insights for a complete rebrand, including a new suffix—Evergreen Energy Partners—a tagline that cuts through the noise, a voice that commands attention, and a visual identity that won’t be ignored. The updated messaging? It’s all about collaboration, clarity, and human connection, ensuring it is impactful across all cultural landscapes while still tipping a hat to its legacy.
The new brand isn’t just an edit of its existing brand; it’s a future-proofed powerhouse reflecting Evergreen’s roots while readying the company for explosive growth. It supports them generating stronger bonds with customers and partners nationwide as they continue to make energy programs not just approachable, but incredibly effective for everyone.
IT'S ALL IN THE DETAILS.
With Evergreen, we built a website that turns their mission into an experience—crisp design, resonant messaging, and thoughtful UX that reflects their values and connects with their community. Explore the result at evergreen.energy.
We reshaped the brand’s visual and strategic foundation—crafting a custom logo, illustrations, iconography, typography, color palette, and photography style, along with brand book essentials like mission, values, and usage guidelines. The result: a cohesive identity that conveys both personality and purpose.
THAT'S WHAT HE/SHE/THEY SAID.
“Alder has been our invaluable partner from the inception of our brand refresh journey. Their professionalism, creativity, leadership, and grace guided us through every step. Alder made the challenging process of self-reflection as a company remarkably insightful, helping us see ourselves more clearly. We are thrilled with the results and couldn’t have achieved this without Alder by our side.”
“When working with a 27-year-old company, there is a balance between honoring our heritage and envisioning our future. Alder led a thoughtful process with stakeholders, team members, and clients to develop a brand that achieved that balance. Alder’s team offered insight and the right amount of encouragement to help us step boldly forward.”