Community Energy Labs (CEL) tapped Alder to forge a brand identity that would cut through the noise and electrify their engagement with talent, investors, and customers in the MUSH (municipal, university, school, hospital) market. As a woman-owned powerhouse of commercial building control solutions, CEL demanded a brand that was as accessible as it was definitive. We unleashed a full-throttle brand strategy—featuring a bespoke hand-lettered logo, razor-sharp messaging, and a visual identity that resonates with CEL’s customers’ world. This new identity then extended into a revitalized website, an investor pitch deck, and a suite of external communications that command attention. CEL has ignited a firestorm of momentum, rocketing into elite climate tech accelerators, locking down crucial funding, and landing pivotal pilot customers. This collaboration proves that a brand, with a clear and confident design, propels mission-driven companies to drive growth and forge unbreakable connections.