AI has shifted from a tactical productivity tool to core GTM infrastructure. For climate-tech companies navigating the Four Valleys of Death, AI reduces early uncertainty, strengthens commercial scalability, and improves the metrics investors use to judge viability. Alder is the growth marketing agency to guide your climate business with strategic clarity.
Climate marketers are heading into 2026 with a mandate: sharpen your message, lean into partnerships, and stop spreading budgets thin. Speakers stressed clarity, community, and focused execution. As Steven Brisley put it, “Partnerships help you cut through the noise.” Authentic stories and smarter, not louder, marketing, will define the year ahead.
The Serious Business of Being Funny; What insurance ads and political campaigns can teach clean-energy marketers about connecting through laughter.
Heading into 2026, marketers are rethinking what—and why—they measure. This piece explores which KPIs still matter, what’s obsolete, and how to build metrics that drive real growth. With insights from BCG and MKT1, it shows how to connect data to outcomes, focus on trust and engagement, and measure what truly counts.
Rev up your marketing planning for 2026. Reflect on what worked, set milestones, align budget, and build a smarter strategy for the year ahead.
Utilities are under unprecedented pressure: soaring demand, rising bills, and the push toward clean energy. So, where does marketing fit in? Now more than ever, utilities need to use this spotlight to communicate with partners and the public in ways that strengthen their reputation.
Hosted by CurvePoint Capital and Alder & Co., this PNW Climate Week panel wasn’t your typical “rah-rah” entrepreneur session. It was real talk about what it actually takes to grow and fund a business as a female founder, minus the fluff. These are stories that made you nod along, about hard-won lessons, and advice you can actually use the next time you’re in front of an investor or navigating the rollercoaster of entrepreneurship.
In climate, where trust and urgency matter, forgettable newsletters won’t cut it. Your newsletter should be a workhorse—building connection, sparking action, and staying top of mind. From subject lines that get opened to content that delivers real value, it’s time to rethink what you hit “send” on.
Let’s be real: marketing budgets are not what they used to be. Especially in these days, where we’re often expected to deliver moonshot results on a granola bar budget. But here’s the good news—we’ve got smarter tools, sharper strategies, and a few old-school instincts that still work if you know how to flex them.
Dr. Derron Coles on breaking barriers, climate justice, and building a more inclusive movement.
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