by Alder & Co. | Feb 14, 2023 | Blogs
Takeaways and lessons learned from Alder’s recent webinar on Partnership Marketing from top climate tech experts John Lennon and Paul McCartney came together with the Beatles and created pop music. Apple Pay and Mastercard transformed how consumers shop with mobile...
by Jacq Riseling | Aug 5, 2022 | Blogs
Hear what led us to choose our financial partner We recently switched our business bank because we needed a partner who can support our global growth and is easy to work with. In addition, we wanted a bank who is aligned with our values and takes sustainability...
by Alder & Co. | Apr 15, 2022 | Blogs
Key takeaways and lessons learned during Alder’s Q1 webinar series Events are a powerful community engagement channel and can be a major source of business growth. On March 7, we enjoyed hosting a webinar on “Climate Tech Events Strategy 2022” with Kristan Kirsh, VP,...
by Mallory Furlong | Apr 12, 2022 | Blogs
Will they like me? Do I even have the credentials to apply? I study science, not marketing. How could I even be of service to them? These were my thoughts back in October 2021 when I first saw that Alder & Co. was looking for an apprentice. Hello, my name is...
by Kali Hailegiorgis | Oct 19, 2021 | Blogs
What to consider when building a foundation of marketing tech tools A marketing stack, also known as a marketing technology stack or MarTech stack, is a group of software applications that companies combine to manage and improve their marketing. MarTech is meant to...
by Bettina Grab | Sep 9, 2021 | Blogs
Choosing the right tech will make your marketing more impactful Having the right marketing tech stack in place will make your marketing more efficient and easier to prove ROI. But how do you decide which tools to implement when there are over 8,000 (!) to choose from?...
