Alder & Co. is driven by the purpose of advancing the adoption of climate technologies until they become universal. We envision cleantech systems embodied in every business operation around the world. From Brand to Scale™ Alder collaborates with start-up and mature purpose-driven brands in search of the impact needed to address what we believe one of our generation’s most urgent crises －our environment.
Founder + Chief Marketing Strategist
Melanie spent the last 20 years researching audiences, building multi-channel plans, and developing sound strategies that have earned her the recognition of her colleagues as a marketing expert among business and consumer industries. Through the partnership of executive and creative staff, she leads the Alder creative and strategic teams to produce successful and effective marketing deliverables for clients. When Mel isn’t running Alder, she loves cooking for family and friends, and sharing stories with a glass of French or Spanish red wine.
- Disruptive creative
- Competitive positioning
- Cracking jokes during awkward pauses
Partner & President
Bettina left her corporate career of 15 years to combine her expertise in global B2B tech marketing with her passion — saving the planet. Bettina obsesses about Alder’s “Brand to Scale” approach, advising clients on marketing campaigns that generate leads and drive sales using content marketing & digital demand generation techniques. When Bettina isn’t saving the world with every lead generated, she’s making an impact as a zero waste blogger and activist, and avid yogi and baker of German sourdough bread.
- Scaling businesses
- Client Empathy
- Harvesting old world bacteria for sourdough
Manda is schooled in electronic mass communications, trained in brand development, and fascinated by the culture-changing power of design. With more than 16 years of experience in design and illustration, her work empowers brands to effectively influence the culture around them. Using creative brand strategies, Manda partners with companies large and small to find targeted media that’s impactful and purposeful. Manda’s roots are in studio painting and illustration, which she continues to enjoy with her daughter.
- Creative Brainstorm genius
- Doodle skills
- Like, Totally referencing 80s Culture
Nate brings more than 20 years of marketing experience to Alder, with 15 years in climate tech. Having played brand, product marketing, and product roles, Nate is passionate about ensuring customer data is at the decision table and letting market tests lead the way. Working for companies ranging from early-stage startups to Fortune 500 firms, Nate understands the key metrics and focal points for different phases of growth. When he is not accelerating growth for clients, Nate can be found tending to his suburban farm, doing everything he can to make his daughter laugh, or rolling down singletrack on his mountain bike.
- Growth strategy and acceleration
- Customer evangelism
- Chicken husbandry