— climate tech marketing agency

we are your alder

You have big ideas. Future-shaping ideas. And it’s our job to bring them to the world. Like the monumental alder tree, we are about thriving in the face of adversity. We are your agency partner. We are your foundation for growth. We are your Alder.

Read Our Manifesto

Let’s take on the challenges that face the climate tech industry.

Brand to Scale™ is our approach to delivering high-impact strategies for results-driven businesses. From the moment we become your agency partner, everything we do is aimed at moving your business forward and helping you to achieve immediate and long-term success.

Let's Connect

TOFU

— Community

Welcome to

TOFU

We understood there was a missing community for marketers specifically interested in climate technology. As we met more and more marketing professionals working in climate tech and sustainability, we realized people shared our interest in having a space to connect with other professionals, and share resources. Together, we can maximize our impact in tackling the climate crisis. Because at Alder, we’re on a mission to make climate tech universal by promoting the adoption of climate technology throughout business operations.

JOIN the community

— Portfolio

Our Work

View All Work

CAMUS ENERGY

Driving growth by putting the pieces together

Having secured its Series A funding, Camus focused on driving growth. While the team had a raft of content to work with, they were lacking a cohesive campaign to tie it all together.

LIMINAL

A brand ready to disrupt battery manufacturing

As the battery manufacturing intelligence startup prepared to close its Series A round, it was ready to move out of the lab and unlock a new era of growth. But its old branding no longer reflected the forward momentum. The Liminal team looked to Alder to guide them along the next stages of their growth journey.

LO3 ENERGY

Revolutionizing new energy markets

From a national energy efficiency provider with hundreds of US employees and nearly 30 years of history to an agile startup working in the trenches with communities on issues of decarbonization, PECI needed a rebrand that reframed its context and set a progressive vision.

ENERGYSMART JOBS

High profile brand meets circular economy demands

Because of the brand’s high profile and its requirement to co-brand with several utilities, we developed a strategy that allowed the brand to stand on its own while remaining versatile enough to complement partners in co-branding scenarios.

— Clients

We Work With The Best All Around the World

“I was delighted to work with Alder on an ad strategy targeting one of our hardest to reach customers in the Midwest. Alder helped us develop and refine our message, think through keyword strategies, and increase awareness that led to new business.”

Emily Pearce

Vice President, Waypoint Energy

Blog

— insights

From Our standpoint

New Data from Zero Insights and Alder & Co. Shows Europe Closing Gap in Climate Tech Investment Compared to U.S.

Trends

Combined Funding in Europe and North America Reaches an All-Time High of $82B in 2022, with Europe growing 26% faster than the U.S.

We’re hiring! Graphic Designer — Mid-level

Agency Life, Careers

Graphic Designer — Mid-level Join one of the leading marketing agencies in climate tech. Our mission is to make climate tech mainstream, and we do this through our Brand to Scale™ methodology. We are looking for a driven Graphic Designer to join our Creative Services...