A brand ready to disrupt battery manufacturing.
Client
Liminal Insights, Inc.
Emeryville, CA
Services
Rebranding Strategy, Management & Naming // Brand Identity // Content Creation: Video, Event Materials, Collateral // Website Creation & Refresh, Landing Page Development // Digital Strategy, Social Media Support // PR: Media Relations, Social Media, Executive Visibility // Event Support // Fractional CMO
THE GIST
Alder led workshops with Liminal’s leadership team, conducted stakeholder interviews, and performed competitive research to uncover the company’s core narrative. From there, we developed a new name, a brand identity, and a digital strategy that reflected Liminal’s momentum and market potential.
Work included website creation and refresh as the product portfolio grew, content creation, social media management, earned media outreach, and ongoing executive visibility support.
With a reenergized brand and strategic communications, Liminal now shows up in the market with the clarity, confidence, and presence of a true industry leader.
IT'S ALL IN THE DETAILS.
increase in website traffic
increase in LinkedIn followers
earned media placements
feature media interviews
We partnered with Liminal to design a website that brings their mission to life—clear, compelling, and built to grow with them. From UX to messaging, every detail was crafted to reflect their values and connect with their audience. Explore the result at liminalinsights.com.
We led the creative direction and coordination of on-site photo and video shoots, including employee portraits and footage within secure technical areas, to build a rich, authentic visual library aligned with the brand.
We developed the brand’s visual and strategic DNA—featuring custom logos, illustrations, iconography, typography, color palette, photography style, and key elements of the brand book such as mission, values, and brand usage guidelines. Together, these assets create a cohesive identity that communicates both personality and purpose.
