Our Work

PECI

REFOCUS on Community Engagement

From a national energy efficiency provider with hundreds of US employees and nearly 30 years of history to an agile startup working in the trenches with communities on issues of decarbonization, PECI needed a rebrand that reframed its context and set a progressive vision.

LO3 Energy

Revolutionizing new energy markets

A pioneer of transactive energy software using blockchain technology, LO3 required trust among energy professionals, policymakers, investors and energy consumers. As disruptive as the technology was, we developed a highly innovative brand system that communicated its values to a multi-stakeholder audience.

EnergySmart Jobs

High profile brand meets circular economy demands

From a national energy efficiency provider with hundreds of US employees and nearly 30 years of history to an agile startup working in the trenches with communities on issues of decarbonization, PECI needed a rebrand that reframed its context and set a progressive vision.

Farmer woman looks at wind turbines

San Diego Energy District

Partner growth through event marketing

Alder developed an audience generation campaign for SDED’s webinar, targeting decision-makers in the developer, energy, utilities, and heavy industries sectors in California and beyond. The webinar was the most successful in SDED’s history with more than 350 registrants and an attendance rate more than 75 percent above average.

MeterLeader

Customer discovery yields more leads and higher engagement

The challenge for Alder from the energy-saving platform startup was to better identify, understand, reach, and engage the relevant decision-makers at large sustainability-focused companies in California.

Viatec Smart PTO

Viatec

Positioning for growth and scale builds brand and increases MQLs

Viatec was pursuing an ambitious growth strategy when the global COVID-19 pandemic eliminated its prime marketing and sales channel — industry trade shows. Alder developed a digital marketing and lead generation campaign, targeting decision-makers at major US utilities, which led to an increase in Viatec’s brand and filled its sales pipeline in a targeted, cost- and time-efficient manner.

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