Driving Growth by Putting the Pieces Together
Having secured its Series A funding, Camus focused on driving growth. While the team had a raft of content to work with, they were lacking a cohesive campaign to tie it all together. Alder designed an integrated lead generation campaign that used Camus’ existing content to generate qualified leads while also increasing brand awareness across channels.
Revolutionizing new energy markets
A pioneer of transactive energy software using blockchain technology, LO3 required trust among energy professionals, policymakers, investors and energy consumers. As disruptive as the technology was, we developed a highly innovative brand system that communicated its values to a multi-stakeholder audience.
High profile brand meets circular economy demands
The Energy Smart Jobs program was administered through the California Energy Commission and funded by the American Recovery and Reinvestment Act. It included multiple partner organizations from government agencies to utilities. Because of the brand’s high profile and its requirement to co-brand with several organizations, we developed a strategy that allowed the brand to stand on its own while remaining versatile enough to complement partners in co-branding scenarios.
San Diego Energy District
Partner growth through event marketing
Alder developed an audience generation campaign for SDED’s webinar, targeting decision-makers in the developer, energy, utilities, and heavy industries sectors in California and beyond. The webinar was the most successful in SDED’s history with more than 350 registrants and an attendance rate more than 75 percent above average.
Customer discovery yields more leads and higher engagement
The challenge for Alder from the energy-saving platform startup was to better identify, understand, reach, and engage the relevant decision-makers at large sustainability-focused companies in California.
Positioning for growth and scale builds brand and increases MQLs
Viatec was pursuing an ambitious growth strategy when the global COVID-19 pandemic eliminated its prime marketing and sales channel — industry trade shows. Alder developed a digital marketing and lead generation campaign which led to an increase in Viatec’s brand and filled its sales pipeline in a targeted, cost- and time-efficient manner.
REFOCUS on Community Engagement
From a national energy efficiency provider with hundreds of US employees and nearly 30 years of history to an agile startup working in the trenches with communities on issues of decarbonization, PECI needed a rebrand that reframed its context and set a progressive vision.
We’re driven by the purpose of advancing the adoption of climate technologies until they become universal. We envision cleantech systems embodied in every business operation around the world.
We collaborate with and donate time and resources to organizations that share our mission.