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Alder camus case study


Driving Growth by Putting the Pieces Together

Having secured its Series A funding, Camus focused on driving growth. While the team had a raft of content to work with, they were lacking a cohesive campaign to tie it all together. Alder designed an integrated lead generation campaign that used Camus’ existing content to generate qualified leads while also increasing brand awareness across channels.



As the battery manufacturing intelligence startup prepared to close its Series A round, it was ready to move out of the lab and unlock a new era of growth. But its old branding no longer reflected the forward momentum. The Liminal team looked to Alder to guide them along the next stages of their growth journey.


REFOCUS on Community Engagement

From a national energy efficiency provider with hundreds of US employees and nearly 30 years of history to an agile startup working in the trenches with communities on issues of decarbonization, PECI needed a rebrand that reframed its context and set a progressive vision.

LO3 Energy

Revolutionizing new energy markets

A pioneer of transactive energy software using blockchain technology, LO3 required trust among energy professionals, policymakers, investors and energy consumers. As disruptive as the technology was, we developed a highly innovative brand system that communicated its values to a multi-stakeholder audience.

EnergySmart Jobs

High profile brand meets circular economy demands

The Energy Smart Jobs program was administered through the California Energy Commission and funded by the American Recovery and Reinvestment Act. It included multiple partner organizations from government agencies to utilities. Because of the brand’s high profile and its requirement to co-brand with several organizations, we developed a strategy that allowed the brand to stand on its own while remaining versatile enough to complement partners in co-branding scenarios.

Farmer woman looks at wind turbines

San Diego Energy District

Partner growth through event marketing

Alder developed an audience generation campaign for SDED’s webinar, targeting decision-makers in the developer, energy, utilities, and heavy industries sectors in California and beyond. The webinar was the most successful in SDED’s history with more than 350 registrants and an attendance rate more than 75 percent above average.


Customer discovery yields more leads and higher engagement

The challenge for Alder from the energy-saving platform startup was to better identify, understand, reach, and engage the relevant decision-makers at large sustainability-focused companies in California.

Viatec Smart PTO


Positioning for growth and scale builds brand and increases MQLs

Viatec was pursuing an ambitious growth strategy when the global COVID-19 pandemic eliminated its prime marketing and sales channel — industry trade shows. Alder developed a digital marketing and lead generation campaign which led to an increase in Viatec’s brand and filled its sales pipeline in a targeted, cost- and time-efficient manner.


We’re driven by the purpose of advancing the adoption of climate technologies until they become universal. We envision cleantech systems embodied in every business operation around the world.

We collaborate with and donate time and resources to organizations that share our mission.

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