We’ve partnered with Net Zero Insights to compile and publish quarterly headlines on climate tech funding.
Funding for climate tech startups in Europe and North America alone accounts for 19% of global venture capital deployed.
Key takeaways and lessons learned during Alder’s Q1 webinar series Events are a powerful community engagement channel and can be a major source of business growth. On March 7, we enjoyed hosting a webinar on “Climate Tech Events Strategy 2022” with Kristan Kirsh,...
Will they like me? Do I even have the credentials to apply? I study science, not marketing. How could I even be of service to them? These were my thoughts back in October 2021 when I first saw that Alder & Co. was looking for an apprentice. Hello, my name...
What to consider when building a foundation of marketing tech tools A marketing stack, also known as a marketing technology stack or MarTech stack, is a group of software applications that companies combine to manage and improve their marketing. MarTech is meant to...
Having the right marketing tech stack in place will make your marketing more efficient and easier to prove ROI. But how do you decide?
Finding your channel portfolio mix While the channels for B2B marketing will be somewhat different from B2C marketing, the principles are the same. A large part of your channel decisions is based on where your audience is watching, reading, listening or has...
In Alder & Co.’s last webinar, How to Build a Winning Marketing Team, panelist Safiyyah Khan sums it up best, “This session was replete with good tips and validation for climate tech marketers.” Marketing plays a key role in driving growth by telling the story...
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