Blog - Alder & Co.

Montreal's skyline at sunset, reflecting the vibrant climate tech scene discussed in Alder Agency's exploration of Canadian innovation.

Insights From Canada’s Climate Tech Scene

Explore Canada's climate tech scene through the lens of Melanie Adamson as she details her insights from StartupFest and AESP SummerCon.

Natel Energy's fish-safe hydropower turbine in a warehouse, with "FEATURED BY MIT Technology Review" overlaid on the image. This represents Alder's client success in gaining top-tier media coverage.

Natel Energy’s FishSafe Hydropower Technology Featured in MIT Technology Review

Alder supported Natel Energy in securing a feature in the highly credible outlet MIT Technology Review, showcasing their innovative FishSafe™ turbine design.

An espresso cup and mug of coffee on a wooden tray, representing the differences between focused go-to-market strategies and broader marketing strategies in growing a climate tech business

Go-to-Market Strategy vs. Marketing Strategy

Why it’s dangerous to confuse the two when growing a climate tech business “Go-to-Market Strategy” and "Marketing Strategy" are often thrown about interchangeably, especially at the early stages of company growth. And while in early-stage companies, these two...

5 Things Climate Tech Startups Should Know About Growth Marketing

Scaling any startup is a challenge, and climate tech entrepreneurs face a uniquely difficult set of obstacles. The often-referenced "Four Valleys of Death" – turning a breakthrough technology into a startup, finding product-market fit, getting market validation for...

Climate Tech Media Relations webinar slide titled 'Crafting Stories for a Greener Future' with a colorful gradient background featuring the key phrases 'Crafting Stories for a Greener Future' and 'RECAP' in bold text.

5 Key Takeaways from Our Climate Tech Media Relations Webinar

With the majority of journalists receiving hundreds of business-related emails a day, getting media coverage for your climate tech company can seem like a daunting task. Yet, with the benefits of good PR and the pressing need to scale climate solutions, it’s...

Entering 2024: A dive in deal activity with $1B+ rounds shaping funding (50% of total).

First Quarter Global Funding and Deal Activity in Climate Tech Dominated by Capacity Expansion Giga and Mega Rounds

New report released today from Net Zero Insights analyzes the current state of climate tech investment by innovation framework, deal stage, and stakeholder perspectives.