MIT Energy Conference.
Partnering with the climate changemakers of tomorrow.
MIT Energy Conference
- Event Marketing Strategy
- Brand Guidelines & Social Media Templates
- Weekly Coaching Meetings
- Ad-hoc Feedback & Advice
The MIT Energy Conference is a student-led conference that started in 2006. It has since grown into one of the leading energy conferences in North America, attracting not only students, but professionals, academics and policymakers from around the world.
The organizers of the MIT Energy Conference were looking to scale the event by attracting more industry professionals and raising ticket prices to reflect the quality of the speakers, content and networking opportunities. However, the student-led team behind the conference had limited real-world experience in marketing strategy and event marketing. While they had sufficient resources from student volunteers, the team needed a set of design guidelines, to ensure consistency and quality across their marketing materials. On a larger scale, they needed guidance in developing a marketing strategy and executing it to clearly communicate the event’s value and attract more attendees, while maintaining the standard of excellence established over the years.
The partnership between Alder and the MIT Energy Conference team was designed to be collaborative from the outset. Deliverables included a workshop to develop the event marketing strategy and marketing plan as well as the creation of design guidelines and social media templates. Alder also provided weekly coaching, feedback and advice on executing the marketing plan, partner marketing, social media advertising, measurement and reporting throughout our four-month partnership.
increase in tickets sold to industry representatives
increase in gross revenue
LinkedIn ad click-through-rate
“We ran one of the most successful MIT Energy Conferences ever, in part thanks to the marketing advice from Alder. The team was very collaborative and responsive, enabling us to increase the conference’s impact by educating and motivating even more attendees about the future of energy, energy technologies and climate action. I can highly recommend Alder to anyone seeking strategic marketing advice and scaling their climate tech event.”
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