Driving growth by putting the pieces together.
San Francisco, CA
- Lead Gen Campaign Strategy
- Persona Development
- Content Audit
- Campaign Implementation
- Project Management
- Campaign Optimization
Camus (pronounced: “Ka-moo”) engineered a software platform that gives utilities advanced controls through integrated data, allowing users to manage energy grid conditions, lower energy costs and engage their communities. At the time we partnered with Camus, their marketing goals were to streamline lead generation and educate audiences on a newly established product category—the Grid Management Platform.
The team had produced a raft of content, but they were faced with several challenges on how best to leverage it. For instance, how to tie it all together into a cohesive campaign, which channels to utilize and how to support their sales team by nurturing leads throughout a long sales cycle.
Alder developed key personas, identified content gaps, matched content to customer journey stages and created a campaign architecture defining goals, channels, touchpoints, conversion options and KPIs for impressions and audience engagement. Throughout the campaign, we used new and existing blog posts, press releases, awards and videos as supporting content to engage and educate leads and create trust.
The campaign generated new contacts and qualified leads for Camus while also increasing brand awareness across channels.
NEW LEADS GENERATED
MARKETING QUALIFIED LEADS
INCREASE IN WEB TRAFFIC
ACTIVE SALES CONVERSATION
“I highly recommend Alder to any climate tech company looking for strategic demand generation strategy and campaigns. The team thinks strategically, has extensive experience in complex B2B climate tech sales, and – most importantly – is reliable and fun to work with.”
Related Case Studies
High Profile Brand Meets Circular Economy Demands
The Energy Smart Jobs program was administered through the California Energy Commission and funded by the American Recovery and Reinvestment Act. It included multiple partner organizations from government agencies to utilities. Because of the brand’s high profile and its requirement to co-brand with several organizations, we developed a strategy that allowed the brand to stand on its own while remaining versatile enough to complement partners in co-branding scenarios.
Revolutionizing New Energy Markets
A pioneer of transactive energy software using blockchain technology, LO3 required trust among energy professionals, policymakers, investors and energy consumers. As disruptive as the technology was, we developed a highly innovative brand system that communicated its values to a multi-stakeholder audience.