Customer discovery yields more leads and higher engagement.
Los Angeles, CA
- Customer Discovery
- Web Strategy
- Content Development
- Lead Generation Campaign
MeterLeader is a Los Angeles-based, LACI-supported energy-saving platform that uses behavioral science, integrated with real-time energy data from utilities, to engage users in energy-saving challenges. MeterLeader’s team got creative during the global COVID-19 pandemic and started targeting California-based sustainability-focused companies to encourage their now home-based employees to save energy and to measure and report GHG emissions.
We secured five demos, and activated sales with three corporate targets.
email open rate
“Alder has been instrumental in unlocking a new, highly attractive market for MeterLeader: large sustainability-focused companies in California. The team’s understanding of B2B marketing strategy, content marketing, and lead generation is second-to-none. We couldn’t have made such significant progress with our business development without their support. The team is fun to work with, 100% reliable and accountable. I highly recommend Alder to any B2B cleantech start-up that wants to scale through effective marketing and lead generation.”
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