Viatec.
Positioning for growth and scale builds brand and increases qualified leads.
Client
Services
- Discovery & Persona Development
- Content Development
- Journey Mapping
- Social Media Lead Generation
- Creative
- Web Design
- Copywriting
Fleet electrification start-up Viatec has developed the world’s first-ever fully electric, universal power takeoff unit, which eliminates the need for on-the-job idling of utility trucks. Viatec was pursuing an ambitious growth strategy for the company and its SmartPTO system, until the pandemic suddenly shuttered the industry trade shows.
In collaboration with the Viatec team, Alder & Co. put together a digital marketing and lead generation campaign, targeting decision-makers at major US utilities—a first for Viatec. We used LinkedIn organic posts and ads to promote content and engage our intended audiences. The campaign generated qualified leads, increased engagement across their site and LinkedIn and, most importantly, delivered huge pipeline value at a significant savings compared with event sponsorship costs.
Following the success of the lead generation campaign, Alder was retained to revamp Viatec’s website, overhauling the design and incorporating a reseller locator tool. In November 2022, Alder began leading Viatec’s social, email, and content marketing, and acting as their fractional CMO. Since we took the reins of these digital marketing efforts, impression and engagement numbers online continue to climb.
MARKETING QUALIFIED LEADS
ADDITIONAL PIPELINE VALUE
%
INCREASE IN WEB TRAFFIC
%
COST SAVINGS over EVENT SPONSORSHIP
%
email click through rate
%
increase in LinkedIn followers
“Alder helped us turn a challenge into an opportunity. We’re now able to engage with companies that are thinking about fleet electrification and are interested in our product. The team was quick on the uptake and worked closely with us to fully understand our product and market quickly. They went over and above their contractual obligations and really engaged with us on all parts of our marketing strategy – and provided us with the benefits of their insights at all times through the project. I highly recommend Alder & Co. to any cleantech start-up ready to scale.”
Related Case Studies
Revolutionizing New Energy Markets
A pioneer of transactive energy software using blockchain technology, LO3 required trust among energy professionals, policymakers, investors and energy consumers. As disruptive as the technology was, we developed a highly innovative brand system that communicated its values to a multi-stakeholder audience.
MeterLeader
Customer Discovery Yields More Leads & Higher Engagement
The challenge for Alder from the energy-saving platform startup was to better identify, understand, reach, and engage the relevant decision-makers at large sustainability-focused companies in California.