San Diego Energy District.

Partner growth through event marketing.


San Diego, CA


  • Event Strategy
  • Content Development
  • Email & Social Media Campaigns
  • Digital Strategy

The San Diego Energy District (SDED) is a Southern California non-profit organization accelerating the transition to a clean energy economy through education and advocacy work.

SDED had secured a partnership with Siemens Energy to help educate leaders in the energy, utilities, and heavy industries sectors in California about the benefits of Green Hydrogen as a potential backbone of a decarbonized economy.

SDED was asked to conceptualize and deliver a highly engaging webinar that would position Siemens Energy as a thought leader in the industry and support Siemens Energy’s business development efforts for the company’s Green Hydrogen business.

The challenge was to meet Siemens Energy’s expectations by attracting a high number of relevant, influential industry leaders to a webinar created for its high-profile partner.

The webinar was the most successful in SDED’s history with two immediate leads for Siemens Energy.





“Alder & Co. has helped us build the foundations for future business with Siemens Energy by helping us to deliver an extremely successful webinar. The team was laser-focused on creating messaging that resonates with and attracts the right audience, and they introduced new channels for reaching that audience. In addition, Bettina became a trusted advisor to SDED on marketing, messaging, and business development beyond the project brief. I highly recommend Alder to any organization that needs strategic marketing support as well as high-quality, reliable execution.”



Related Case Studies

Viatec Smart PTO
EnergySmart Jobs

High Profile Brand Meets Circular Economy Demands

The Energy Smart Jobs program was administered through the California Energy Commission and funded by the American Recovery and Reinvestment Act. It included multiple partner organizations from government agencies to utilities. Because of the brand’s high profile and its requirement to co-brand with several organizations, we developed a strategy that allowed the brand to stand on its own while remaining versatile enough to complement partners in co-branding scenarios.

Viatec Smart PTO
Camus Energy

Driving Growth by Putting the Pieces Together

Having secured its Series A funding, Camus focused on driving growth. While the team had a raft of content to work with, they were lacking a cohesive campaign to tie it all together. Alder designed an integrated lead generation campaign that used Camus’ existing content to generate qualified leads while also increasing brand awareness across channels.