Finding your channel portfolio mix

While the channels for B2B marketing will be somewhat different from B2C marketing, the principles are the same. A large part of your channel decisions is based on where your audience is watching, reading, listening or has visited.

Our job as a marketer is to uncover where our buyers or decision-makers are spending their time, and what content is going to influence or activate a meaningful connection between the audience and the brand. [Read the full blog on Tofu, our community for climate tech marketers.]