How to Build Your Marketing Tech Stack for Climate

by Bettina Grab | September 9, 2021

Choosing the right tech will make your marketing more impactful

Having the right marketing tech stack in place will make your marketing more efficient and easier to prove ROI. But how do you decide which tools to implement when there are over 8,000 (!) to choose from? Read on to find out where we suggest climate tech marketers start.

Read the complete blog on Tofu, our community for climate tech marketers.

Join us for our upcoming webinar “Defining Your Marketing Tech Stack” on 9/30, 10 a.m. PDT / 1 p.m. EDT, online, to hear from climate marketing leaders how they define their tech stack. Register here.

Written by

Portrait of Bettina Grab.
Partner & President at Alder & Co.

Bettina left her corporate career of 15 years to combine her expertise in global B2B tech marketing with her passion — saving the planet. Bettina obsesses about Alder’s “Brand to Scale” approach, advising clients on marketing campaigns that generate leads and drive sales using content marketing & digital demand generation techniques. When Bettina isn’t saving the world with every lead generated, she’s making an impact as a zero waste blogger and activist, and avid yogi and baker of German sourdough bread.

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