Forbes Exclusive on Endera’s $49M Fundraising Announcement
Alder secured an exclusive for Endera's $49M funding announcement in Forbes.
Forbes Exclusive on Endera’s $49M Fundraising Announcement
Our STANDPOINT.
Not So Secret Agents of Change—How Agentic AI Can Empower Climate Tech Companies
Not So Secret Agents of Change—How Agentic AI Can Empower Climate Tech Companies
AI Agents can work autonomously in pursuit of specific goals, completing multiple tasks based on a single command. This gives them a powerful advantage over large language models like ChatGPT, which require human input for each individual output. This blog post explores how this potentially transformative tool could impact climate tech and climate tech marketing.
Bluesky has Blue Ocean Potential for Climate Tech Marketers
Bluesky has Blue Ocean Potential for Climate Tech Marketers
Despite being owned by the world’s most successful electric car maker, X is, to put it mildly, not the best platform to use for climate tech marketing these days. Between the increasingly conservative userbase and an opaque algorithm that deprioritizes non-verified...
Rest as a Creative Catalyst—Lessons from Nature for Ourselves and the Planet
Rest as a Creative Catalyst—Lessons from Nature for Ourselves and the Planet
In the fast-paced world of creativity and innovation, it’s easy to get caught up in the hustle of constant productivity. As a creative director in the energy and climate tech space, I've learned that true inspiration often comes from moments of deliberate pause,...
Climate is on the Ballot—Should Brands Take a Stand?
Climate is on the Ballot—Should Brands Take a Stand?
Photo from Cat Ladies for Kamala Harris If the orange guy wins the presidential race, allow me to be dramatic, the potential consequences for climate and our industry will be devastating, or at the very least, the start of a major uphill battle. But as founders and...
Natel Energy’s Gia Schneider Featured in My Climate Journey
Natel Energy’s Gia Schneider Featured in My Climate Journey
Alder garnered a spotlight feature in My Climate Journey’s newsletter for Natel Energy, highlighting co-founder and COO Gia Schneider on the opportunity for hydropower modernization and the importance of protecting fish.
Early & Often: Why Climate Tech Companies Should Invest in Brand Building
Early & Often: Why Climate Tech Companies Should Invest in Brand Building
Taking action before it’s too late is the animating principle of the entire climate tech industry. So why is it that so many climate tech companies put off branding until they’re already way behind the 8-ball? The truth is that while waiting to invest in your brand...
The Perils of Overspecialization in Climate Tech Marketing
The Perils of Overspecialization in Climate Tech Marketing
Read this article on how to get into the habit of reading wider climate tech industry news, attending events, and networking with your climate tech marketing peers to become a climate tech marketing generalist. Picture this scenario: You’ve been an in-house...
Insights From Canada’s Climate Tech Scene
Insights From Canada’s Climate Tech Scene
Explore Canada's climate tech scene through the lens of Melanie Adamson as she details her insights from StartupFest and AESP SummerCon.
Natel Energy’s FishSafe Hydropower Technology Featured in MIT Technology Review
Natel Energy’s FishSafe Hydropower Technology Featured in MIT Technology Review
Alder supported Natel Energy in securing a feature in the highly credible outlet MIT Technology Review, showcasing their innovative FishSafe™ turbine design.
