Don’t Become a Climate Tech Nerd

by Bettina Grab | July 15, 2021

How to stay on top of industry trends to bag your next Climate Tech job

Head over to Tofu to read this article on how to get into the habit of reading wider Climate Tech industry news, attending events, and networking with your Climate Tech marketing peers to become a climate tech marketing generalist.

Read the full blog on Tofu, our community for climate tech marketers.

Written by

Portrait of Bettina Grab.
Bettina Grab
Company builder & B2B growth leader

Bettina is a company builder, B2B growth expert and startup advisor obsessed with using climate technologies to make an impact. As Alder’s Partner and Chief Growth Officer from 2021 to 2024, Bettina played a key role in driving the agency’s growth, overseeing business development and marketing functions, as well as advising clients on effective growth strategies. She’s a thought leader and speaker on go-to-market strategies for climate tech companies and mentors startups through Third Derivative, the Unreasonable Group and Cleantech Open. Before pivoting her career to climate tech, Bettina led B2B marketing efforts for global tech and services companies for over 15 years. She’s an avid yogi, hiker and baker of German sourdough bread.

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