Ideas for connecting brand relevance to your audience
Connecting your climate tech brand through a story to broader global, national trends demonstrates the relevance of your brand. As a storyteller, your targets are likely local, national and international. And it adds credibility in a niche industry – like ours.
Read the full blog on Tofu, our community for climate tech marketers.
Written by
Melanie Adamson
Melanie has worked tirelessly for over twenty years to shape marketing strategies and storytelling for energy and climate tech. She is passionate about making climate technologies universal while ensuring climate justice for all, which drives her leadership, innovation and mentorship. Mel envisions using Alder and Tofu as a platform to extend the climate message, activate complacent norms, and influence a new generation of climate heroes. When Mel isn’t running Alder, she loves cooking for family and friends, and sharing stories with a glass of French or Spanish red wine.
