Raising The Profile Of Fish-Safe Hydropower.

Client

Natel Energy

Alameda, CA

Services

  • PR & Media Relations  //  Messaging & Positioning  //  Social Media Engagement  // Executive Visibility: Speaking Engagements, Thought Leadership  // Awards

THE GIST

Natel Energy, a pioneering hydropower technology company based in Alameda, CA, partnered with Alder to elevate its brand, clarify its messaging, and expand its reach. Focused on decarbonizing the grid while protecting river ecosystems and enhancing biodiversity through its FishSafe™ technology, Natel needed to raise awareness about the environmental impacts of traditional hydropower—and position its co-founders as visionary leaders driving much-needed change.

Alder refined Natel’s messaging to resonate beyond trade audiences, making the company’s mission and innovation more accessible to broader stakeholders, including policymakers, partners, and the public. We supported this shift with a steady stream of PR and media relations, executive thought leadership, award submissions, and evolved website messaging.

Through ongoing collaboration, Natel has sharpened its story, amplified its leadership voice, and increased visibility in both industry and mainstream channels—solidifying its role as a credible and compelling force in the renewable energy transition.

IT'S ALL IN THE DETAILS.

earned media impressions

EARNED MEDIA PLACEMENTS

separate press announcements

global & national awards

WE ♡ PR.

We didn’t just pitch—we sparked conversations. For Natel, we turned bold ideas into irresistible stories that earned top-tier media placements and industry buzz. From thought-leadership spotlights to headline features, our PR work helped them break through the noise, build credibility, and own their narrative. The result: their mission in front of millions, their voice amplified, and their impact impossible to ignore.

THAT'S WHAT HE/SHE/THEY SAID.

“The team at Alder has worked diligently to build a thorough understanding of our company from what we do, to how we work, and who our audiences are. With their expert support we have amplified Natel’s successes across multiple channels and have begun to build a base of climate, energy, and environmental reporters that are in tune with our work so we have a better chance of landing key stories in the right outlets. Because Alder has taken the time to understand our work so intimately, they are an indispensable partner in accelerating our external recognition and have been able to quickly pull together numerous awards applications on our behalf. We’re so grateful for their collaboration and can-do attitude!”

KATE STIRR

VP OF EXTERNAL ENGAGEMENT, NATEL ENERGY