Partnering with the Climate Change Makers of Tomorrow.

Client

MIT ENERGY CONFERENCE

Cambridge, MA

Services

Event Marketing Strategy & Counsel  //  Brand Guidelines  //  Digital Content Creation

THE GIST

Alder partnered with the MIT Energy Conference, one of North America’s leading student-led energy events, for three consecutive years to scale its reach and impact. With limited marketing experience, the student team needed guidance to attract more industry professionals and boost ticket sales while maintaining the event’s high standards.

Alder developed brand guidelines and social media templates, then provided weekly coaching and real-time feedback to strengthen marketing execution, partner engagement, and digital advertising. This collaborative approach ensured consistent branding and a clear value proposition across all channels.

The results: record attendance, increased industry participation, and stronger sponsor engagement year over year. The partnership not only expanded the conference’s reach but also equipped the student organizers with lasting marketing skills for future events.

IT'S ALL IN THE DETAILS.

Increase In Tickets Sold To Industry Representatives

Increase In Gross Revenue

Linkedin Ad Click-Through-Rate

Sample of the MIT Energy Conference banner.
Attendees gather in groups, chatting at the 2023 MIT Energy Conference.
MIT Energy Conference website showing the event title and theme, dates and location, and the keynote panel title with four panelists.

THAT'S WHAT HE/SHE/THEY SAID.

“I highly recommend Alder to any climate tech company looking for strategic marketing support. The team thinks strategically, has extensive experience in climate tech, and – most importantly – is reliable and fun to work with.”

ANDREW GRABOWSKI

MIT FELLOW & MIT ENERGY CONFERENCE ORGANIZER