MarineSitu, a pioneer in AI-powered underwater monitoring, partnered with Alder to strengthen its marketing strategy and communicate its value more clearly to key audiences. We began with persona refinement and developed a product-by-audience messaging framework to ensure clarity across stakeholders ranging from aquaculture operators to environmental researchers. From there, Alder created a marketing roadmap and content calendar to guide messaging, proof points, and asset development that would attract and engage new targets.

To bring this strategy to life, we produced high-value collateral including two in-depth case studies and a polished brochure, while also advising on best-practice website updates.

The result was a cohesive narrative, tailored messaging, and the tools MarineSitu needs to connect with critical audiences and continue their upward growth trajectory.