Alder partnered with Camus, a grid orchestration software provider, to drive demand generation and nurture utility-sector audiences. Camus had a wealth of content but needed support transforming it into cohesive, high-performing campaigns. As their ongoing strategic marketing partner, Alder collaborated with the team to uncover the necessary customer pain points, value propositions and later developed assets to meet the needs of each target audience. Our process included workshops, journey mapping and integrated campaign architectures with clear goals, channels, and measurable KPIs. We leveraged digital advertising, optimized landing pages, and implemented HubSpot automation to support long sales cycles through targeted email nurture campaigns. Each quarterly campaign repurposed blogs, press releases, awards, and videos to educate and engage prospects. The result: a steady pipeline of qualified leads, increased brand awareness, and stronger trust with IOU, co-op, and municipal utility leaders.