Smarter Signals, Sharper Sales: Inside Camus’s First AI-Driven Campaign to Prioritize Real Prospects.
Client
Camus Energy
San Francisco, CA
Services
- Lead Generation Campaign Strategy, Design & Implementation
THE GIST
As a grid intelligence software company, Camus needed a smarter way to identify engaged accounts and educate a diverse audience of utilities and large-load developers ahead of bringing a new platform to market. Traditional outbound tactics made it difficult to spot true intent across an organization.
To cut through the noise, Camus partnered with Alder to launch a three-month, multi-channel campaign using AI tools to track first-party engagement signals like blog views and resource downloads. By aggregating activity across individuals at the same organization, the campaign revealed which accounts were leaning in—allowing the team to prioritize sales efforts with clarity and precision.
The campaign revealed numerous high-priority accounts with clear interest—proving that signal-driven outreach works, even in complex markets.
IT'S ALL IN THE DETAILS.
blog views
unique contact engagements
%
target account engagement
%
CTR on LinkedIn ads
THAT'S WHAT HE/SHE/THEY SAID.
“Signal-based marketing is where enterprise B2B is headed — especially in complex industries like energy. Alder helped us turn disparate engagement data into actionable sales focus. They think like an extension of our team: strategic, fast-moving, and grounded in what actually drives intent.”