Blogs Archives - Alder & Co.

Women Empowerment Panel: What Really Went Down at Pacific Northwest Climate Week

Hosted by CurvePoint Capital and Alder & Co., this PNW Climate Week panel wasn’t your typical “rah-rah” entrepreneur session. It was real talk about what it actually takes to grow and fund a business as a female founder, minus the fluff. These are stories that made you nod along, about hard-won lessons, and advice you can actually use the next time you’re in front of an investor or navigating the rollercoaster of entrepreneurship.

What Makes a High-Performing Newsletter

In climate, where trust and urgency matter, forgettable newsletters won’t cut it. Your newsletter should be a workhorse—building connection, sparking action, and staying top of mind. From subject lines that get opened to content that delivers real value, it’s time to rethink what you hit “send” on.

How to Make the Most of Your Marketing Budget (Without Losing Your Mind)

Let’s be real: marketing budgets are not what they used to be. Especially in these days, where we’re often expected to deliver moonshot results on a granola bar budget. But here’s the good news—we’ve got smarter tools, sharper strategies, and a few old-school instincts that still work if you know how to flex them.

Breaking Barriers, Building Power: Q&A with Dr. Derron Coles of the Kijani Collective

Dr. Derron Coles on breaking barriers, climate justice, and building a more inclusive movement.

A neon sign written, in friendly cursive script, reads “everything is connected”.

Building Meaningful Connections: 3 Questions with Tofu Community Manager, PJ Forgione

We sat down with PJ to talk about best practices for digital community-building, the evolving role of online spaces, and what it means to create a truly engaged network.

How the Next Generation is Reshaping the Climate & Energy Conversation

Discover how the next generation of climate and energy leaders is transforming conferences into dynamic, solution-driven experiences. Learn from Andrew Grabowski and Mallory Furlong about the impact of student-led events focused on action, engagement, and inclusivity in North America.

Not So Secret Agents of Change—How Agentic AI Can Empower Climate Tech Companies

AI Agents can work autonomously in pursuit of specific goals, completing multiple tasks based on a single command. This gives them a powerful advantage over large language models like ChatGPT, which require human input for each individual output. This blog post explores how this potentially transformative tool could impact climate tech and climate tech marketing.

Bluesky has Blue Ocean Potential for Climate Tech Marketers

Despite being owned by the world’s most successful electric car maker, X is, to put it mildly, not the best platform to use for climate tech marketing these days. Between the increasingly conservative userbase and an opaque algorithm that deprioritizes non-verified...

Rest as a Creative Catalyst—Lessons from Nature for Ourselves and the Planet

In the fast-paced world of creativity and innovation, it’s easy to get caught up in the hustle of constant productivity. As a creative director in the energy and climate tech space, I've learned that true inspiration often comes from moments of deliberate pause,...

Climate is on the Ballot—Should Brands Take a Stand?

Photo from Cat Ladies for Kamala Harris If the orange guy wins the presidential race, allow me to be dramatic, the potential consequences for climate and our industry will be devastating, or at the very least, the start of a major uphill battle. But as founders and...

Blogs

Women Empowerment Panel: What Really Went Down at Pacific Northwest Climate Week

What Makes a High-Performing Newsletter

How to Make the Most of Your Marketing Budget (Without Losing Your Mind)

Breaking Barriers, Building Power: Q&A with Dr. Derron Coles of the Kijani Collective

Building Meaningful Connections: 3 Questions with Tofu Community Manager, PJ Forgione

How the Next Generation is Reshaping the Climate & Energy Conversation

Not So Secret Agents of Change—How Agentic AI Can Empower Climate Tech Companies

Bluesky has Blue Ocean Potential for Climate Tech Marketers

Rest as a Creative Catalyst—Lessons from Nature for Ourselves and the Planet

Climate is on the Ballot—Should Brands Take a Stand?

Work

Solutions

Company

Services

Join us in switching the narrative.

Success!

Free growth marketing e-book

You have Successfully Subscribed!