CLIMATE-SMART PRACTICES & FORESTRY EXPERTISE FOR A NEW CARBON SERVICES FIRM.
Client
Greenline Climate
Pleasanton, CA
Services
Branding Strategy & Management // Brand Identity // Content Development & Creation: Event Signage & Marketing Collateral // Event Support // Website Creation // Digital Strategy // Social Media // Campaign Implementation // Lead Generation Campaign Strategy // Project Management, Reporting & Campaign Optimization
THE GIST
Alder partnered with Greenline Climate, a joint venture formed by two carbon market leaders, to create a distinguished new brand that reflects their mission to raise the bar for forest carbon projects. Tasked with developing a distinct identity, voice, and web presence, Alder crafted a brand that balances scientific credibility with commercial savvy—positioning Greenline as a trusted partner to landowners, timber investors, and carbon credit buyers. Through workshops, research, and collaborative strategy, we delivered a compelling visual identity, refined messaging, and a redesigned website that earned immediate praise from internal teams and stakeholders. Today, Alder continues to support Greenline’s growth through ongoing marketing, demand generation, and digital strategy—helping them lead the next era of high-integrity, carbon-integrated forestry.
IT'S ALL IN THE DETAILS.
We teamed up with Greenline Climate to create a website that makes their mission tangible—engaging, intuitive, and designed to scale. From UX to messaging, every detail reflects their values and speaks directly to their audience. See the full experience at greenlineclimate.com.
We built a bold, cohesive brand identity from the ground up—custom logos, illustrations, icons, typography, color palette, and photography style—anchored by a clear mission, values, and usage guidelines. Every element works together to tell the brand’s story, showcase its personality, and communicate its purpose with impact.
THAT'S WHAT HE/SHE/THEY SAID.
“Alder dove into the complex workings of forest carbon and developed the expertise necessary to redefine our brand in a way that represents our purpose. It’s the face we show the world on the brand-new website Alder built and every piece of sales collateral we’re creating together. They’ve been a great partner and their work has truly turned the dial on our marketing efforts.”
“Just wanted to express my sincere appreciation on the brand architecture delivery. Having been in marketing for so many years working for the likes of Shell, Unilever and Nestle, I must say that have I never experienced a proposal as smooth as that – a testament to your team’s hard work and effective approach in understanding the company, staff, leadership team, clients and industry. Seamless, flawless and deeply in-sync.”