When You Discover Your Email Newsletter Went to Junk

by Bettina Grab | August 12, 2021

16 Do’s and Don’ts for how to write a killer climate tech email subject line

Email marketing is still rated as one of the most effective marketing tactics for customer engagement and lead nurturing, even in complex B2B industries like climate tech.

To be effective, your marketing emails need to be opened and read – and subject lines are key to driving open rates. There is no magic formula, but if you follow these 16 Do’s and Don’ts, then your email open rates will improve over time.

Read the full blog on Tofu, our community for climate tech marketers.

Written by

Portrait of Bettina Grab.
Bettina Grab
Company builder & B2B growth leader

Bettina is a company builder, B2B growth expert and startup advisor obsessed with using climate technologies to make an impact. As Alder’s Partner and Chief Growth Officer from 2021 to 2024, Bettina played a key role in driving the agency’s growth, overseeing business development and marketing functions, as well as advising clients on effective growth strategies. She’s a thought leader and speaker on go-to-market strategies for climate tech companies and mentors startups through Third Derivative, the Unreasonable Group and Cleantech Open. Before pivoting her career to climate tech, Bettina led B2B marketing efforts for global tech and services companies for over 15 years. She’s an avid yogi, hiker and baker of German sourdough bread.

Book cover artwork for “Becoming a Unicorn: Growth marketing to take your climate tech company from Brand to Scale™” by Alder & Co.

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