When You Discover Your Email Newsletter Went to Junk

by Bettina Grab | August 12, 2021

16 Do’s and Don’ts for how to write a killer climate tech email subject line

Email marketing is still rated as one of the most effective marketing tactics for customer engagement and lead nurturing, even in complex B2B industries like climate tech.

To be effective, your marketing emails need to be opened and read – and subject lines are key to driving open rates. There is no magic formula, but if you follow these 16 Do’s and Don’ts, then your email open rates will improve over time.

Read the full blog on Tofu, our community for climate tech marketers.

Written by

Portrait of Bettina Grab.
BETTINA GRAB
Partner & President at Alder & Co.

Bettina left her corporate career of 15 years to combine her expertise in global B2B tech marketing with her passion — saving the planet. Bettina obsesses about Alder’s “Brand to Scale” approach, advising clients on marketing campaigns that generate leads and drive sales using content marketing & digital demand generation techniques. When Bettina isn’t saving the world with every lead generated, she’s making an impact as a zero waste blogger and activist, and avid yogi and baker of German sourdough bread.

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