16 Do’s and Don’ts for how to write a killer climate tech email subject line

Email marketing is still rated as one of the most effective marketing tactics for customer engagement and lead nurturing, even in complex B2B industries like climate tech.

To be effective, your marketing emails need to be opened and read – and subject lines are key to driving open rates. There is no magic formula, but if you follow these 16 Do’s and Don’ts, then your email open rates will improve over time. [Read the full blog on Tofu, our community for climate tech marketers.]