— climate tech marketing agency
we are your alder
You have big ideas. Future-shaping ideas. And it’s our job to bring them to the world. Like the monumental alder tree, we are about thriving in the face of adversity. We are your agency partner. We are your foundation for growth. We are your Alder.
Let’s take on the challenges that face the climate tech industry.
Brand to Scale™ is our approach to delivering high-impact strategies for results-driven businesses. From the moment we become your agency partner, everything we do is aimed at moving your business forward and helping you to achieve immediate and long-term success.
We understood there was a missing community for marketers specifically interested in climate technology. As we met more and more marketing professionals working in climate tech and sustainability, we realized people shared our interest in having a space to connect with other professionals, and share resources. Together, we can maximize our impact in tackling the climate crisis. Because at Alder, we’re on a mission to make climate tech universal by promoting the adoption of climate technology throughout business operations.
Driving growth by putting the pieces together
Having secured its Series A funding, Camus focused on driving growth. While the team had a raft of content to work with, they were lacking a cohesive campaign to tie it all together.
A brand ready to disrupt battery manufacturing
As the battery manufacturing intelligence startup prepared to close its Series A round, it was ready to move out of the lab and unlock a new era of growth. But its old branding no longer reflected the forward momentum. The Liminal team looked to Alder to guide them along the next stages of their growth journey.
Revolutionizing new energy marketsFrom a national energy efficiency provider with hundreds of US employees and nearly 30 years of history to an agile startup working in the trenches with communities on issues of decarbonization, PECI needed a rebrand that reframed its context and set a progressive vision.
High profile brand meets circular economy demandsBecause of the brand’s high profile and its requirement to co-brand with several utilities, we developed a strategy that allowed the brand to stand on its own while remaining versatile enough to complement partners in co-branding scenarios.
We Work With The Best All Around the World
“I was delighted to work with Alder on an ad strategy targeting one of our hardest to reach customers in the Midwest. Alder helped us develop and refine our message, think through keyword strategies, and increase awareness that led to new business.”
Emily PearceVice President, Waypoint Energy
From Our standpoint
Four key ingredients for a successful partnership marketing strategy in climate tech
Takeaways and lessons learned from Alder’s recent webinar on Partnership Marketing from top climate tech experts.
New Data from Zero Insights and Alder & Co. Shows Europe Closing Gap in Climate Tech Investment Compared to U.S.
Combined Funding in Europe and North America Reaches an All-Time High of $82B in 2022, with Europe growing 26% faster than the U.S.