Finding your channel portfolio mix
While the channels for B2B marketing will be somewhat different from B2C marketing, the principles are the same. A large part of your channel decisions is based on where your audience is watching, reading, listening or has visited.
Our job as a marketer is to uncover where our buyers or decision-makers are spending their time, and what content is going to influence or activate a meaningful connection between the audience and the brand.
Read the full blog on Tofu, our community for climate tech marketers.
Written by
Melanie Adamson
Melanie has worked tirelessly for over twenty years to shape marketing strategies and storytelling for energy and climate tech. She is passionate about making climate technologies universal while ensuring climate justice for all, which drives her leadership, innovation and mentorship. Mel envisions using Alder and Tofu as a platform to extend the climate message, activate complacent norms, and influence a new generation of climate heroes. When Mel isn’t running Alder, she loves cooking for family and friends, and sharing stories with a glass of French or Spanish red wine.
