San Diego Energy District

Partner growth through event marketing

The San Diego Energy District (SDED) is a Southern California non-profit organization accelerating the transition to a clean energy economy through education and advocacy work.

SDED had secured a partnership with Siemens Energy to help educate leaders in the energy, utilities, and heavy industries sectors in California about the benefits of Green Hydrogen as a potential backbone of a decarbonized economy.

SDED was asked to conceptualize and deliver a highly engaging webinar that would position Siemens Energy as a thought leader in the industry and support Siemens Energy’s business development efforts for the company’s Green Hydrogen business.

The challenge was to meet Siemens Energy’s expectations by attracting a high number of relevant, influential industry leaders to a webinar created for its high-profile partner.

The webinar was the most successful in SDED’s history with two immediate leads for Siemens Energy.


  • Event strategy
  • Content development for email & social media campaigns
  • Digital strategy and discovery

webinar registrations

webinar attendees


attendance rate

“Alder & Co. has helped us build the foundations for future business with Siemens Energy by helping us to deliver an extremely successful webinar.

The team was laser-focused on creating messaging that resonates with and attracts the right audience, and they introduced new channels for reaching that audience.

In addition, Bettina became a trusted advisor to SDED on marketing, messaging, and business development beyond the project brief.

I highly recommend Alder to any organization that needs strategic marketing support as well as high-quality, reliable execution.”

Lane Sharman

Co-Founder & Executive Director, San Diego Energy District



Member of Minority-owned Business Enterprise

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