by Alder & Co. | Feb 14, 2023 | How To, Webinar
Takeaways and lessons learned from Alder’s recent webinar on Partnership Marketing from top climate tech experts. John Lennon and Paul McCartney came together with the Beatles and created pop music. Apple Pay and Mastercard transformed how consumers shop with mobile...
by Alder & Co. | Apr 15, 2022 | How To, Webinar
Key takeaways and lessons learned during Alder’s Q1 webinar series Events are a powerful community engagement channel and can be a major source of business growth. On March 7, we enjoyed hosting a webinar on “Climate Tech Events Strategy 2022” with Kristan Kirsh, VP,...
by Kali Hailegiorgis | Oct 19, 2021 | How To, Webinar
What to consider when building a foundation of marketing tech tools. A marketing stack, also known as a marketing technology stack or MarTech stack, is a group of software applications that companies combine to manage and improve their marketing. MarTech is meant to...
by Alder & Co. | Aug 19, 2021 | How To, Webinar
In Alder & Co.’s last webinar, How to Build a Winning Marketing Team, panelist Safiyyah Khan sums it up best, “This session was replete with good tips and validation ? for climate tech marketers.” Marketing plays a key role in driving growth by telling the story...
by Natasha Birdi | Jun 9, 2021 | How To, Investors, Webinar
Fundraising is an exercise in marketing, and understanding some basic principles will guide your process. We reveal insights from three climate tech VCs. Most investors really aren’t the scary dragons we see on TV. In fact, we talked to three climate tech investors...
by Melanie Adamson and Bettina Grab | Apr 5, 2021 | Investors, Trends, Webinar
There is no doubt in our minds that we see concerted change across cleantech. Investors beyond the likes of Larry Fink are enthusiastically redirecting their money into cleantech. Forced stay-at-home orders that refocused research and development are now ready for...
