by Alder & Co. | Jan 18, 2023 | Trends
Combined Funding in Europe and North America Reaches an All-Time High of $82B in 2022, with Europe growing 26% faster than the U.S. LONDON/PORTLAND, Ore. – January 18, 2023 – Net Zero Insights, the leading market intelligence platform for climate tech in...
by Alder & Co. | Oct 20, 2022 | Trends
Funding for Climate Tech Startups in Europe and North America Alone Accounts for 19% of Global Venture Capital Deployed LONDON/PORTLAND, Ore. – Oct. 20, 2022 – Net Zero Insights, the leading market intelligence platform for climate tech in Europe and North America,...
by Alder & Co. | Sep 9, 2021 | How To, Trends
Choosing the right tech will make your marketing more impactful Having the right marketing tech stack in place will make your marketing more efficient and easier to prove ROI. But how do you decide which tools to implement when there are over 8,000 (!) to choose from?...
by Alder & Co. | Aug 25, 2021 | How To, Trends
Finding your channel portfolio mix While the channels for B2B marketing will be somewhat different from B2C marketing, the principles are the same. A large part of your channel decisions is based on where your audience is watching, reading, listening or has visited....
by Alder & Co. | Jul 29, 2021 | How To, Trends
Ideas for connecting brand relevance to your audience Connecting your climate tech brand story to broader global, national trends demonstrates the relevance of your brand. Connecting your climate tech brand through a story to broader global, national trends...
by Alder & Co. | Jul 15, 2021 | How To, Trends
How to stay on top of industry trends to bag your next Climate Tech job Head over to Tofu to read this article on how to get into the habit of reading wider Climate Tech industry news, attending events, and networking with your Climate Tech marketing peers to become a...
