by Alder & Co. | Feb 14, 2023 | How To, Webinar
Takeaways and lessons learned from Alder’s recent webinar on Partnership Marketing from top climate tech experts. John Lennon and Paul McCartney came together with the Beatles and created pop music. Apple Pay and Mastercard transformed how consumers shop with mobile...
by Alder & Co. | Apr 15, 2022 | How To, Webinar
Key takeaways and lessons learned during Alder’s Q1 webinar series Events are a powerful community engagement channel and can be a major source of business growth. On March 7, we enjoyed hosting a webinar on “Climate Tech Events Strategy 2022” with Kristan Kirsh, VP,...
by Kali Hailegiorgis | Oct 19, 2021 | How To, Webinar
What to consider when building a foundation of marketing tech tools. A marketing stack, also known as a marketing technology stack or MarTech stack, is a group of software applications that companies combine to manage and improve their marketing. MarTech is meant to...
by Bettina Grab | Sep 9, 2021 | How To, Trends
Choosing the right tech will make your marketing more impactful Having the right marketing tech stack in place will make your marketing more efficient and easier to prove ROI. But how do you decide which tools to implement when there are over 8,000 (!) to choose from?...
by Melanie Adamson | Aug 25, 2021 | How To, Trends
Finding your channel portfolio mix While the channels for B2B marketing will be somewhat different from B2C marketing, the principles are the same. A large part of your channel decisions is based on where your audience is watching, reading, listening or has visited....
by Alder & Co. | Aug 19, 2021 | How To, Webinar
In Alder & Co.’s last webinar, How to Build a Winning Marketing Team, panelist Safiyyah Khan sums it up best, “This session was replete with good tips and validation ? for climate tech marketers.” Marketing plays a key role in driving growth by telling the story...
