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Defining Your Marketing Tech Stack

Defining Your Marketing Tech Stack

What to consider when building a foundation of marketing tech tools. A marketing stack, also known as a marketing technology stack or MarTech stack, is a group of software applications that companies combine to manage and improve their marketing. MarTech is meant to...

How to build your marketing tech stack for climate

How to build your marketing tech stack for climate

Choosing the right tech will make your marketing more impactful Having the right marketing tech stack in place will make your marketing more efficient and easier to prove ROI. But how do you decide which tools to implement when there are over 8,000 (!) to choose from?...

How to consider B2B channels for climate tech marketing

How to consider B2B channels for climate tech marketing

Finding your channel portfolio mix While the channels for B2B marketing will be somewhat different from B2C marketing, the principles are the same. A large part of your channel decisions is based on where your audience is watching, reading, listening or has visited....

When you discover your email newsletter went to junk

When you discover your email newsletter went to junk

16 Do’s and Don’ts for how to write a killer climate tech email subject line Email marketing is still rated as one of the most effective marketing tactics for customer engagement and lead nurturing, even in complex B2B industries like climate tech. To be effective,...

Advance Your Climate Tech Story Through Market Trends

Advance Your Climate Tech Story Through Market Trends

Ideas for connecting brand relevance to your audience Connecting your climate tech brand story to broader global, national trends demonstrates the relevance of your brand. Connecting your climate tech brand through a story to broader global, national trends...

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