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How to consider B2B channels for climate tech marketing

How to consider B2B channels for climate tech marketing

Finding your channel portfolio mix While the channels for B2B marketing will be somewhat different from B2C marketing, the principles are the same. A large part of your channel decisions is based on where your audience is watching, reading, listening or has visited....

When you discover your email newsletter went to junk

When you discover your email newsletter went to junk

16 Do’s and Don’ts for how to write a killer climate tech email subject line Email marketing is still rated as one of the most effective marketing tactics for customer engagement and lead nurturing, even in complex B2B industries like climate tech. To be effective,...

Advance Your Climate Tech Story Through Market Trends

Advance Your Climate Tech Story Through Market Trends

Ideas for connecting brand relevance to your audience Connecting your climate tech brand story to broader global, national trends demonstrates the relevance of your brand. Connecting your climate tech brand through a story to broader global, national trends...

Don’t Become a Climate Tech Nerd

Don’t Become a Climate Tech Nerd

How to stay on top of industry trends to bag your next Climate Tech job Head over to Tofu to read this article on how to get into the habit of reading wider Climate Tech industry news, attending events, and networking with your Climate Tech marketing peers to become a...

Behind the Curtain Advice on Marketing to Investors

Behind the Curtain Advice on Marketing to Investors

Fundraising is an exercise in marketing, and understanding some basic principles will guide your process. We reveal insights from three climate tech VCs.   Most investors really aren’t the scary dragons we see on TV. In fact, we talked to three climate tech...

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