Hear what led us to choose our financial partner
We recently switched our business bank because we needed a partner who can support our global growth and is easy to work with. In addition, we wanted a bank who is aligned with our values and takes sustainability seriously.
Being a woman and minority-owned marketing agency, we also thought critically about how our future financial partner supported diversity.
Ultimately, we chose Bank of the West, who are also part of the 1% for the Planet community like us.
We spoke with Means & Matters, Bank of the West’s online platform for conscientious consumers and business leaders interested in the intersection of money and sustainability, about our motives for changing banks and choosing them.
“We want every decision we make to be aligned with our values, and that includes banking,” said Melanie, founder & chief marketing strategist at Alder. “It was really the features and service—and the connection to saving the planet—that helped us make that decision.”
Watch the accompanying video:
PS. Making a video like that is never easy, and we had a lot of fun trying to get it right. Here are the bloopers…
About Alder & Co
Alder & Co. is a leading, global strategic brand marketing agency with the mission to drive the adoption of climate technologies until they become universal. Alder partners with forward-facing, innovative climate tech companies who need progressive brand & marketing strategies to drive growth, secure investment and make the impact needed to address our generation’s most urgent crisis – our environment. Find out more: alderagency.com
